MSNBC host Joy Reid discussed how White women were failing to come out in support for Vice President Kamala Harris during the 2024 presidential election.
MSNBCâs reliably liberal audience has tuned out the anti-Trump network since Election Day with a staggering 54% drop in primetime viewership.
MSNBC averaged 1.1 million viewers during the month of October but plummeted to an average audience of 736,000 on Wednesday, Thursday and Friday of last week following President-elect Donald Trumpâs historic landslide victory over Vice President Kamala Harris. MSNBCâs remarkable 31% drop comes as Fox News Channelâs viewership grew by 61% over the same time period.
MSNBC also shed 26% of its year-to-date totals, but things got even worse in primetime.
During the primetime hours of 8-11 p.m. ET, MSNBC averaged 1.8 million total viewers in October but viewership of "Alex Wagner Tonight," "All in with Chris Hayes" and "The Last Word with Lawrence OâDonnell" have averaged only 808,000 total viewers since election night. The 54% drop represents more than half of the networkâs primetime viewers, and MSNBC is also down 51% from its year-to-date totals while Fox News is up 58% in primetime compared to 2024 averages.
MSNBC'S AL SHARPTON GOES OFF ON 'LATTE LIBERALS' WHO 'SPEAK FOR PEOPLE THEY DON'T SPEAK TO'
MSNBC host Joy Reid, Alex Wagner, Chris Hayes and Lawrence ODonnell. (Getty)
MSNBC is also down 16% among total day viewers and 57% during primetime among the critical demographic of adults age 25-54, which is most coveted by advertisers.
"Alex Wagner Tonight," "Andrea Mitchell Reports," Chris Jansing Reports," "Deadline: White House" with Nicolle Wallace, "Jose Diaz-Balart Reports," Joy Reidâs "The ReidOut" and "The Last Word with Lawrence OâDonnell" all had their smallest audiences of the year on Friday.
It was also the smallest audience for "Alex Wagner Tonight" since the show launched in 2022 when MSNBCâs Rachel Maddow rolled back her on-air presence to only once per week.
"All in with Chris Hayes" had its lowest-rated episode since May 10, 2016 on Thursday.
MSNBC did not immediately respond to a request for comment.
A longtime TV news executive who asked to remain anonymous noted that MSNBCâs audience appeared to love to hate Trump during his first administration â but that doesnât seem to be the case any longer.
"As its poor post-election night ratings show, MSNBC should not expect a âTrump Bumpâ this time around. Even liberals are rejecting its condescending tone and the divisive rhetoric of its new standard-bearer, Joy Reid," the longtime TV news executive said.
MSNBC averaged 1.1 million viewers during the month of October but plummeted to an average audience of 736,000 on Wednesday, Thursday and Friday of last week following President-elect Trumpâs historic victory. (Screenshot/MSNBC)
MSNBC viewer Sharon Waxman, who is the founder and CEO of Hollywood trade publication TheWrap, wrote that the "media got it wrong" and she needs a break from the noise.
"If youâre like me, you havenât turned on the news since last Tuesday when Donald Trump won the election. Personally, I canât bear to listen to another minute of wisdom from Joy Reid, my friend Lawrence OâDonnell or the admirable Rachel Maddow," Waxman wrote.
"I canât do it," Waxman continued. "Iâm not saying Iâll never watch or listen again. But â am I alone here? â my entire body recoils from listening to more claptrap from the same claptrapping apparatus."
Comments