About Pure Earth Mexico
Pure Earth Mexico has developed high-impact country programs to eradicate the use of lead glazes in Mexican pottery. We work closely with potter communities, restaurateurs, companies, and opinion leaders to protect this ancient tradition and find sustainable solutions for lead-poisoning prevention in Mexico.
The Challenge
Lead poisoning in Mexico is a major problem. It affects many aspects of society. According to the 2019 National Health Study, ENSANUT, almost 20 percent of children have lead levels in blood at dangerous levels. In some states close to 50 percent are affected. It is the poor who suffer the most. Lead at these levels causes permanent brain damage in babies.
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